
What to know
In a city hungry for clever, portable dining, It’s In The DNA Coffee launches as a mobile answer to brunch culture — part coffee lab, part creperie. By transforming familiar breakfast flavors into imaginative lattes and pairing them with handcrafted crepes and open-faced sandwiches, the concept makes morning rituals feel new and shareable. Its mobility and catering focus mean the shop isn’t just a destination but a service that brings a curated breakfast experience to workplaces, events, and neighborhood gatherings across Jacksonville.




