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New York · Lower East Side

Sweet Rehab

A Parisian pastry counter lands in the Lower East Side with theatrical open-kitchen charm

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Sweet Rehab

What to know

When Sweet Rehab opened on Oct 29, 2025, it filled a sweet-shaped gap in the Lower East Side—an intimate spot where pastry technique takes center stage. The owner built the concept around a visible kitchen so guests could watch laminated doughs rise and custards set in real time. By prioritizing both morning rituals and after-dinner indulgences, the shop aims to be a daily habit for locals and a destination for pastry lovers across the city.